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Hardcore Watch Company was established in more than a decade ago with a single idea in mind: to create watches that could capture the rough, take-no-crap attitude and individuality of bikers. But just because Hardcore Watches weren't going to be elegant evening wear, that didn't mean they weren't worthy of exceptional craftsmanship. In fact, the nature of activities common to bikers meant that the timepieces needed to be at least as durable as the "finer" watch brands, if not more so.
That idea was the beginning of a company that would eventually grow to become the premier provider of precision (and sometimes custom) timepieces for bikers not only across the US, but around the world. With designs like The Reaper, The Joker and The Soul Eater, Hardcore Watch Co. puts as much heart into the design of our watches as custom bike manufacturers put into their creations. The images beneath the crystal of their watches are bold, grim, and occasionally grotesque add to the statement of a gruff, don't-mess-with-me personality that many bikers want to identify with.
The watches have also caught on with professional poker players and poker aficionados. As a result of this popularity, Hardcore Watch Co. has introduced a line of poker-inspired watches, including a limited-edition design especially for collectors and "hardcore" poker fans.
Interest in Hardcore Watches isn't limited to bikers and card sharks, however. Many buy watches simply out of an appreciation for the eye-catching designs. The stark images, usually set against the black leather and chrome of the watches straps and casing, seem to resonate with anyone who has a certain ready-to-rumble attitude and penchant of going against the grain.
Text courtsey of James Manning
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